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Wizz Air’s CMO on the key advantages of mobile marketing

Johan Eidhagen

Wizz Air's CMO Johan Eidhagen says that the main advantage of mobile marketing is that it allows customers to be contacted at a time that suits them.

Johan Eidhagen tells Hot Topics he is aiming to create a more personal and interactive experience for Wizz Air’s growing customer-base through engaging mobile marketing campaigns. He says that listening to customers and creating an experience that they truly enjoy is key to making this happen.