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Dido Harding meets Alexander Nix: Future Proofing Britain Episode 4

Alexander Nix

Dido Harding meets Cambridge Analytica boss Alexander Nix in Future Proofing Britain Ep. 4 to discuss how the company helps political parties use data to deliver targeted messages.

Future Proofing Britain Episode 4 sees TalkTalk’s former CEO Dido Harding interview Alexander Nix, CEO at Cambridge Analytica. Alexander explains the company’s philosophy, saying he considers Cambridge Analytica as a tech company first and foremost, but concedes that it has a unique approach to targeted messaging which has helped to make it an influential factor in recent high-profile political campaigns.