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Cambridge Analytica’s CEO explains data driven political messaging

Alexander Nix

Cambridge Analytica's CEO, Alexander Nix, talks to Dido Harding about the company's unique approach to analytics in Future Proofing Britain Episode 4, Part 2.

Cambridge Analytica uses advanced data analytics to aid political campaigns through targeted messaging. In Future Proofing Britain Episode 4, Dido Harding speaks to CEO Alexander Nix to discuss the company’s approach to communicating with voters and what risks further technological advances might pose to our society in the future.