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Marketing Mix Roundtable Episode 1, Part 1

Chris Clark

Marketing Mix roundtable Part 1 sees a group of senior marketing executives discuss the role company culture plays in creating effective an marketing strategy.

The first Marketing Mix roundtable features several senior corporate marketing figures discussing several of the key issues and challenges the industry faces in the digital age. The panel, chaired by Chris Clark, formerly CMO at HSBC, also talk about what role company culture can play in shaping the business’ marketing strategy. Chris is joined by EY’s John Rudaizky, IBM’s Lisa Gilbert, Uncommon London’s founder Lucy Jameson, Tata Communications’ Julie Woods-Moss, and Martin Moll, formerly of Nissan.