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6 leading marketers debate the importance of brand purpose

Chris Clark

Chris Clark, former CMO of HSBC, chairs a roundtable discussion on the subject of company culture, purpose and value with five other leading marketers.

In part two of this Marketing Mix roundtable discussion, Chris Clark, formerly CMO at HSBC, explores, with five other leading marketers, why it is that brands succeed and how purpose, value and culture translate into business performance.