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Scandinavian Airlines’ EVP Marketing on using mobile channels to build a lifestyle travel brand

Annelie Nassen

Scandinavian Airlines is focused on building a community of frequent travelers and is using mobile channels to drive that growth.

As part of our Engage series, powered by Syniverse, Annelie Nässén explains the way in which mobile has changed the travel industry and what Scandinavian Airlines has done to keep up.