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SilkFred’s CEO on the seamless channel experiences that keep customers returning

Emma Watkinson

SilkFred is managing impressive growth whilst honing brand loyalty via critical customer-orientated strategies.

SilkFred co-founder and CEO Emma Watkinson talks to Hot Topics about the strategies her platform employs to retain customers. From a multi-channel brand proposition, to behavioral data analytics, to individual customer interactions, Watkinson opens up about the site for independent fashion brands in our Retargeting Retail series, powered by Criteo.