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Can a digital strategy be too customer-centric? These business leaders discuss

Bill Limond

Is digital primarily about the customer interface? These four business leaders discuss expanding its horizons.

Our Don’t ‘Look’ Digital roundtable, powered by Tata Communications, is chaired by Hot Topics contributing editor Bill Limond. Bill, a serial CIO, is joined by George Goley, CTO at Sainsbury’s-Argos, Dave Roberts, CIO at Radius Payment Solutions and Tata’s own CRO James Parker.

In this part of the discussion, the executives ask themselves whether digital initiatives should always focus on the customer interface, and if so, what effects that might have on a business.