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Hargreaves Lansdown Director of Digital Strategy on adapting a traditional marketing structure

Chris Worle

How Hargreaves Lansdown's Chris Worle sees his modernization strategy playing out for the benefit of clients.

Chris Worle explains how the past year at Hargreaves Lansdown has seen it adapt its marketing teams to better reflect client needs. That means understanding their journeys and aligning its internal structures to better reflect customer segments, all in the name of more relevant, appropriate content.

This interview is part of Hot Topics’ Great Expectations series, powered by Decibel Insight.