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How Jet Airways’ SVP Marketing, e-Commerce and Innovation leverages mobile

Belson Coutinho

Belson Coutinho, SVP Marketing, e-Commerce and Innovation, believes technology investment should follow the consumer, and is still loving mobile.

According to Jet Airways SVP marketing, e-commerce and Innovation, Belson Coutinho, the “no-brainer” of mobile is the ability to “connect to the consumer, one-on-one, and track their consumption and behavioral patterns.” The second-largest airline in India was an early adopter of the mobile channel, which has allowed the brand to strengthen its social media presence as it continually tests the types of content that resonate best with consumers. But in its quest for perfecting ROI-led activities, how does Jet Airways look to create the ideal one-stop mobile ecosystem?

This interview is part of Hot Topics’ Engage series, powered by Syniverse.