Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse

Scandinavian Airlines’ EVP Marketing and Sales introduces Turi, its new AI bot

Annelie Nassen

Annelie Nässén understands technology investments need to be implemented in the right areas at the right time, and she's betting on a professional bot, Turi.

As AI solutions complement the omni-channel customer experience, Annelie Nässén, EVP sales and marketing at Scandinavian Airlines, discusses her brand’s interpretation of this technology trend: Turi. This is the airline’s professional bot which will be fed personalized customer information and behavioral data to help streamline the overall customer journey. Named after Turi Widerøe, a Scandinavian Airlines pilot – and the world’s first female commercial air pilot – Nässén’s initiative is personal for the brand and for its travellers.

This interview is part of Hot Topics’ Engage series, powered by Syniverse.