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Customer growth or customer retention? SilkFred CEO and Co-founder answers

Emma Watkinson

How does Emma Watkinson prioritize her customer engagement strategies leading a business that supports 600 other brands?

Emma Watkinson, CEO and co-founder SilkFred, weighs up customer growth versus retention and considers whether they are mutually exclusive. When leading a young, high-growth brand, priorities can be stretched and even though brand building can help customer loyalty, Watkinson says, prospecting new audiences on social media is her primary focus as it brings in new customers.

This interview is part of Hot Topics’ Retargeting Retail series, powered by Criteo.