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Matching customer needs with mobile investments at Scandinavian Airlines

Annelie Nassen

SAS invests in mobile technology because its target customers demand faster experiences. Such a simple strategy is what Annelie Nässén strives for.

The most important people for Annelie Nässén, executive vice president sales and marketing at Scandinavian Airlines, are her target customers. These are Scandinavian, frequent fliers with some very specific needs, namely, saving as much time as possible. And so dedicated is Scandinavian Airlines to this cohort that it has included saving time as part of its corporate vision, says Nässén. It stands to reason therefore that the airline’s technology investments also reflect this direction and Nässén notes mobile as a key investment area for her business.

This interview is part of Hot Topics’ Engage series, powered by Syniverse.

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