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SilkFred CEO: Why customers want seamless social media to website experiences

Emma Watkinson

In today's online retail space, people want to move seamlessly between a website and its social media pages. Emma Watkinson explains how SilkFred facilitates that for customers.

Emma Watkinson, CEO and co-founder SilkFred, explains the two ways her online retail brand provides a seamless customer experience between its social media presence and website.

This interview is part of Hot Topics’ Retargeting Retail series, powered by Criteo.