Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse

3 million followers later: Jet Airways SVP Marketing on social media’s role in his strategies

Peter Stojanovic

When you have millions of customers only one channel can connect with them all at once, all of the time: social media.

Belson Coutinho, SVP marketing, e-commerce and innovations at Jet Airways, claims social media to be a key outlet for his digitally-savvy flyers. And his team’s response showcases their commitment to the channel. Scrolling through Jet Airways’ social media feeds, different types of content jostle for your attention: travel updates and ideas, stories, competitions and more; the Indian airline’s storytelling is expansive. So, is that how you keep over 3 million social media followers (across Facebook and Twitter) engaged with your brand? Coutinho seems to think so.

This interview is part of Hot Topics’ Engage series, powered by Syniverse.