Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse

Future of aviation? Flight Centre Head of Leisure Marketing says “It’s all about the people”

David Owen

Where should you prioritize investment to future-proof an airline? Flight Centre's David Owen thinks he knows.

In a wide-ranging conversation, David Owen, head of leisure marketing at Flight Centre, considers the importance of people – new customers, frequent fliers, staff – in the future of airlines. Intrinsically linked to that future will be how brands explain the value of their business to the wider market, Owen says. And to do that successfully, he continues, requires complete alignment within a company.

This interview is part of Hot Topics’ Retargeting Retail series, powered by Criteo.