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Direct Line Group Marketing Director considers the futures of AI and work

Mark Evans

Mark Evans is introducing AI at Direct Line Group to improve customer experience. But looking wider, is AI as big a threat to the workforce as it appears?

Mark Evans, Marketing Director at Direct Line Group, is leading his business’ foray into AI, balancing that with human insights and behavioural psychology to embolden its customer experience strategies. But AI and machine learning raise question marks over the future of work – are people right to be concerned about their careers? Evans weighs in.

This interview is part of Hot Topics’ Beyond Technology series, powered by ContactEngine.

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