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Digital is a double-edged sword: Direct Line Group Marketing Director

Mark Evans

Addictive, confusing and probably distracting, Mark Evans wonders why marketing is as obsessed with digital as currently is.

Double edged swords? Methamphetamines? What exactly does Mark Evans, marketing director at Direct Line Group, think about digital? While others are forgetting marketing basics in search of data, Evans pauses for thought.

This interview is part of Hot Topics’ Beyond Technology series, powered by ContactEngine.