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Why Depop CEO hires customers to help engage new audiences

Maria Raga

Depop and Maria Raga say they go above and beyond to understand their customers' needs. And for the high-growth peer-to-peer app, its clearly working.

Depop is the London-based peer-to-peer social shopping app that is upending traditional retail markets. And its power lies in its almost psychic knowledge of what its customers need. Its CEO, Maria Raga, describes the strategies it employs to foster this relationship, from events, to workshops, even to hiring customers directly into the business.

This interview was filmed at FUTR, formerly Millennial2020.

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