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What retail experiences physical spaces can offer digital native Depop

Maria Raga

Maria Raga explains how physical stores can work better when they exemplify and compliment its brand's online presence.

Maria Raga, CEO of Depop, explains how their user community is allowing it to buck the trend and launch “offline” spaces, extending online experiences into physical locations. With a huge digital following, these new retail brands have the loyalty and confidence to head into a sector the rest of the industry are struggling to commercialize: the physical store.

This interview was filmed at FUTR, formerly Millennial 20/20.