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Trouva CEO explains how he solved a common startup catch-22 situation

Mandeep Singh

Mandeep Singh and Trouva needed customers to attract independent retailers and vice versa. So, how did he and his co-founders solve this catch-22 situation?

Mandeep Singh, co-founder and CEO of Trouva explains why the close relationship Trouva formed with its community of boutique stores was key to its early success.

This interview was filmed at FUTR, formerly Millennial 20/20.