logo
Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse

How to turn GDPR’s legal jargon into valuable customer insights

Monika Schulze

If trust is becoming business' number one competitive asset, the GDPR presents a once-in-a-generation moment to prove to users you and your brand can be transparent.

Monika Schulze, head of customer and digital experience at Zurich Insurance, explains how to turn the legal jargon of the GDPR into something that makes sense – and is of value – for your customers. Once they understand the requirements of the new, sweeping legislation, they will be be much more amenable to dealings with their data and much more likely to trust your brand, a commodity lacking in the industry as of late, according to Schulze.

This interview is part of Hot Topics’ There’s Something About Data series, powered by Oracle Cloud.

 

CHANNELS