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The special role marketing should play in promoting GDPR

Monika Schulze

While other roles are saddled with its processes and regulations, marketing has the potential to sell GPDR to the wider business and customer base, according to Monika Schulze.

Monika Schulze, head of customer and digital experience at Zurich Insurance, puts forward her argument that the role of marketing in the GDPR landscape is to make it more palatable for customers and businesses alike.

This interview is part of Hot Topics’ There’s Something about Data series, powered by Oracle Cloud.