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What is the biggest opportunity that GDPR creates for marketers?

Elizabeth Chambers

For Elizabeth Chambers, with GDPR upon businesses whether the industry is ready or not, getting the regulation right is a necessity not an option.

Elizabeth Chambers, global brands CMO, board member and, most recently, Western Union’s former EVP, chief strategy, product and marketing officer, breaks down the GDPR into its core components: its challenges, opportunities, hurdles and how it is already evolving marketing’s relationship with customers.

This interview is part of Hot Topics’ There’s Something About Data series, powered by Oracle Cloud.