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If CMOs’ roles are changing under GDPR, should their titles?

Sarah Speake

That's the question our senior marketers discuss as each admit their own views on whether CMOs' roles are evolving to the extent their titles be updated.

Mehul Kapadia, VP global marketing at Tata Communications, Liz Moseley, strategy director at Manifesto Growth and Prelini Udayan-Chiechi, VP marketing, EMEA at Zendesk, argue whether official titles need changing in light of the GDPR. Facilitated by Sarah Speake, global chief marketing officer at Truphone.

This roundtable is part of Hot Topics’ The Unicorn CMO series.

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