logo
Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse

How FT plans to hit 1 million paying subscribers by 2020

Cait O'Riordan

For Cait O'Riordan and her product team, the best way to increase reader numbers and reduce customer churn is to focus on engagement.

Cait O’Riordan, chief product and information officer at the Financial Times, describes the outcome-focused teams at her organization who are all driven by the same metric: engagement.

This interview is part of our ‘Making digital work’ series, powered by Computacenter.

CHANNELS