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How The FA Group is digitally supporting grassroots football initiatives

Russell James

The FA Group is committed to making the experience of organizing grassroots football fixtures easy and pain-free, by launching some handy digital products and apps.

Russel James, digital engagement director at The FA Group, discusses the wealth of products his organization has rolled out to support participators, like grassroots football leagues, from apps to platforms.

This interview was filmed at FUTR, formerly Millennial 20/20.