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Why Standard Chartered Bank pivoted its marketing spend to mobile

Emma Sheller

As its users continue to transition to mobile, Standard Chartered Bank has reacted with new features, apps and a focus on the smartphone.

Emma Sheller, global head brand and marketing, Standard Chartered Bank, charts the customer shift to mobile that has had her marketing team reviewing their channel priorities.

This interview is part of our ‘Engage’ series, powered by Syniverse.

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