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What is the information exchange and why will it be key for customer trust?

Julie Woods-Moss

Businesses need to articulate the value of their services clearly if customers are to continue sharing their data.

Elizabeth Chambers, global brand marketer and experienced board member, Philippe Barbe, global head of marketing, global banking & markets, HSBC, Ian Hunter, VP head of EMEIA marketing, Fujitsu, Simon Mouyal, chief marketing officer, Medidata and facilitator Julie Woods-Moss, chief marketing and innovation officer, Tata Communications, join our marketing roundtable.

In this debate, the marketers consider data, ethics and the information exchange: if customers feel they’re getting value from a service, will they be more willing to share their data?

 

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