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Should the marketing community have been more vocal post-Cambridge Analytica?

Julie Woods-Moss

The marketing function in Facebook has its first measurable channel. Is its reliance the reason for its reluctance in speaking out?

Has marketing been surprisingly quiet post-Facebook and post-Cambridge Analytica? Elizabeth Chambers, FS marketer and experienced board member, Philippe Barbe, global head of marketing, global banking & markets, HSBC, Ian Hunter, VP head of EMEIA marketing, Fujitsu, Simon Mouyal, chief marketing officer, Medidata and facilitator Julie Woods-Moss, chief marketing and innovation officer, Tata Communications, discuss.

 

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