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How Standard Chartered gauges the success of its marketing campaigns

Emma Sheller

How mobile became the right channel at the right time for Standard Chartered Bank and its chief global marketer, Emma Sheller.

Emma Sheller, global head brand and marketing, Standard Chartered Bank, discusses the factors that decide successful campaigns as digital channels diversify.

This interview is part of our ‘Engage’ series, powered by Syniverse.

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