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Why 85,000 Standard Chartered employees helped draft its new marketing campaign

Emma Sheller

Any branding campaign that resonates has been created with certain stakeholders in mind: customers, partners and employees. Marketing in silos, however, achieves the opposite.

Emma Sheller, global head brand and marketing, Standard Chartered Bank, reveals why its new brand campaign engaged with hundreds of clients and around 85,000 employees to help drive the cultural development of the bank.

This interview is part of our ‘Engage’ series, powered by Syniverse.

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