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Reputation: How data is compounding this age-old marketing challenge

Julie Woods-Moss

Facebook, Cambridge Analytica, high profile data breaches - reputations of certain brands are taking a hit. How can marketing teams manage these risks while benefiting from data?

How do brands and their marketing teams curate and manage reputations in these data-centric times, in context of heightened awareness among the public about breaches, leaks and mismanagement? Elizabeth Chambers, FS marketer and experienced board member, Philippe Barbe, global head of marketing, global banking & markets, HSBC, Ian Hunter, VP head of EMEIA marketing, Fujitsu, Simon Mouyal, chief marketing officer, Medidata and facilitator Julie Woods-Moss, chief marketing and innovation officer, Tata Communications, discuss.

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