logo
Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse

Belmond welcomes innovative marketing strategies to attract younger luxury market

Arnaud Champenois

Even the luxury market is not immune to the changing habits of younger customers, and so its main players, like Belmond, have to adapt accordingly.

In this interview, Arnaud Champenois, SVP, global brand and marketing at Belmond, describes and explains the many components that make up the luxury travel industry today.

From savvier customers who choose holiday destinations via Instagram, to the digital marketing strategies that have to nimbly attract both digitized millennials and low-tech older demographics, Mr Champenois and his team at Belmond are positioning themselves as an old-world luxury and charm hotel and leisure group with a digital mindset.

This interview is part of our Retargeting Retail series, powered by Criteo.

CHANNELS