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What attributes do today’s successful marketers share?

Julie Woods-Moss

In today's rapidly evolving landscape, certain characteristics are crucial to becoming a successful marketer. Four senior marketing leaders share their thoughts on what these are.

The strategic nature of the marketing function is changing. How are successful marketers adapting?

Elizabeth Chambers, FS marketer and experienced board member, Philippe Barbe, global head of marketing, global banking & markets, HSBC, Ian Hunter, VP head of EMEIA marketing, Fujitsu, Simon Mouyal, chief marketing officer, Medidata and facilitator Julie Woods-Moss, chief marketing and innovation officer, Tata Communications, discuss.