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Belmond to launch ‘My Belmond’ platform to satisfy increasingly digitized travellers

Arnaud Champenois

Every industry is having to adapt to customer demands in a digital context. What about the luxury travel market and Belmond?

Arnaud Champenois, SVP, global brand and marketing at Belmond, reveals how customers in the luxury travel market today have changed their habits alongside the explosion of social media. Travellers are more digitized, more likely to scope out holidays from their friends’ Instagram feeds and demand a better relationship with their travel operator. How has Belmond responded?

This interview is part of our Retargeting Retail series, powered by Criteo.

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