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For creativity to be impactful “make distribution king and content queen”

Louise Tullin

How does Louise Tullin define creativity and how does she measure the value of creative projects?

Define creativity. It’s tough – and that’s despite creativity acting as a vital component behind some of the world’s most compelling, high-profile ideas and businesses.

Cannes Lions Festival and HotTopics.ht have partnered to seek a suitable definition for creativity today. Our ‘Defining Creativity With…’ series follows business leaders from some of the most successful and/or creative organizations globally asking them their thoughts on this highly-prized mindset.

Next in the series: Louise Tullin, chief marketing officer, Unruly.

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