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Five senior marketers debate the value of content for brand exposure

Chris Clark

Is content really king of the marketing function? Discover how these global marketing chiefs utilize the benefits of content to improve customer experience and brand exposure.

Chris Clark, contributing editor at HotTopics.ht and non-executive director at Aviva, chairs a roundtable with fellow marketeers Bonnie Pelosi, marketing director UK & I, EY; Belinda Rowe, global head of content practice, Publicis Media; Simonetta Rigo, SVP global brand, marketing and customer engagement, Western Union; and Jason Miller, head of content, LinkedIn sales and marketing solutions EMEA, to discuss, analyze and reveal the true value of content for brands today.

How can businesses curate and share content to assemble a more engaged audience? What are the pitfalls of (in)authenticity? And how should content plans be positioned within an organization’s wider growth strategy? Chris Clark and the roundtable debate these, and more, in Unicorn CMO Roundtable, episode 6.