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Why a diversity of thought and perspective powers creativity

Mark Sherwin

Discover what powers Mark Sherwin's creativity and how he thinks the value of creative thought should be measured.

Define creativity. It’s tough – and that’s despite creativity acting as a vital component behind some of the world’s most compelling, high-profile ideas and businesses.

Cannes Lions Festival and HotTopics.ht have partnered to seek a suitable definition for creativity today. Our ‘Defining Creativity With…’ series follows business leaders from some of the most successful and/or creative organizations globally asking them their thoughts on this highly-prized mindset.

This episode: Mark Sherwin, managing director, global digital services customer lead, Accenture Interactive.

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