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Can inauthenticity kill a brand in today’s age of social media?

Chris Clark

Authentic brands are dominating competitors as customers seek validation for their shopping habits, so how can marketers position their campaigns to be as true as possible?

In a world where there is less room to hide on social media, how should the marketing function position their brands authentically?

Chris Clark, contributing editor at HotTopics.ht and non-executive director at Aviva, chairs a roundtable with fellow marketeers Bonnie Pelosi, marketing director UK & I, EY; Belinda Rowe, global head of content practice, Publicis Media; Simonetta Rigo, SVP global brand, marketing and customer engagement, Western Union; and Jason Miller, head of content, LinkedIn sales and marketing solutions EMEA, to discuss, analyze and reveal the true value of content for brands today.