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Belmond’s marketing campaigns taps secret weapon: user-generated content

Arnaud Champenois

What happened when Belmond noticed its customer's new source of holiday inspiration were...other customers?

Arnaud Champenois, SVP, global brand and marketing at Belmond, reveals how user-generated content became so powerful for the luxury travel group’s marketing campaigns.

This interview is part of our Retargeting Retail series, powered by Criteo.