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Should content to engage employees be under the HR director’s or CMO’s remit?

Sarah Speake

Employees are increasingly being seen as a valuable source of content creation and amplification by the marketing function, but does this fall under HR as well?

Sarah Speake, contributing editor at HotTopics.ht chairs a roundtable on where internal communications and employee brand awareness sits between HR and marketing functions. Is the process shared? Or should marketeers take control of an increasingly valuable source of content.

Joining her is Abi Jacks, marketing director UK, Rakuten Marketing, Chris Merrick, global marketing director, Shure Inc, Bob Barker, advisor and coach, Leading Edge Forum, and Steve Ward, marketing director, Epitomise Ltd.

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