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Why memorability is the best tool to measure creativity’s business value

Janet Balis

Discover how the media and entertainment specialist sees creativity evolving over the next decade and what inspires her own creativity.

Define creativity. It’s tough – and that’s despite creativity acting as a vital component behind some of the world’s most compelling, high-profile ideas and businesses.

Cannes Lions Festival and HotTopics.ht have partnered to seek a suitable definition for creativity today. Our ‘Defining Creativity With…’ series follows business leaders from some of the most successful and/or creative organizations globally asking them their thoughts on this highly-prized mindset.

Next in the series: Janet Balis, partner, global advisory leader for media and entertainment, EY.

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