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Which innovations are these senior marketing leaders most excited about?

Julie Woods-Moss

As a multitude of technologies excite the industry, it's up to marketers to decide which offers the best value for growing a brand and it's image.

Elizabeth Chambers, global brand marketer and experienced board member, Philippe Barbe, global head of marketing, global banking & markets, HSBC, Ian Hunter, VP head of EMEIA marketing, Fujitsu, Simon Mouyal, chief marketing officer, Medidata and facilitator Julie Woods-Moss, chief marketing and innovation officer, Tata Communications, join our marketing roundtable.

Technology and its innovative tools are being used within many functions of the business. How are marketing teams scrutinzing the most appropriate technologies and then adopting them into its daily activities? These marketing leaders discuss.