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How social media is evolving from a brand awareness tool to an ROI strategy

Arnaud Champenois

No longer an ephemeral part of marketing's brand awareness strategy, social media is now delivering some bang for its buck - at least, according to Belmond.

Arnaud Champenois, SVP, global brand and marketing at Belmond, explains why he feels social media is shifting from a brand awareness tool to an ROI facilitator.

This interview is part of our Retargeting Retail series, powered by Criteo.