logo
Beyond HumanBig PictureCatalystsConnected WorldExchangeMarketing MixNew MoneyNew SchoolPeople SciencePulse

Why True Value chose machine learning as its emerging technology of choice

David Elliott

The many applications of machine learning has added another case study to its vast portfolio: True Value and its marketing function.

David Elliott, SVP, marketing at True Value, reveals machine learning as the emerging technology of choice for his brand’s innovation strategies.

This interview is part of our Beyond Technology series, powered by ContactEngine.

CHANNELS