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Childlike-attitude, magic, wonder: the crucial ingredients to a creative mindset

Simon Gosling

For Unruly's futurist, there are certain, ephemeral factors that influence an individual's creativity, and when those are combined with data, true eureka moments occur.

Define creativity. It’s tough – and that’s despite creativity acting as a vital component behind some of the world’s most compelling, high-profile ideas and businesses.

Cannes Lions Festival and HotTopics.ht have partnered to seek a suitable definition for creativity today. Our ‘Defining Creativity With…’ series follows business leaders from some of the most successful and/or creative organizations globally asking them their thoughts on this highly-prized mindset.

Next in the series: Simon Gosling, futurist at Unruly.