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How to ensure marketing is seen as an investment, not a cost

Sarah Speake

Proving the direct value of the marketing function has been a historical challenge for the function. With data, that's changing.

Sarah Speake, contributing editor at HotTopics.ht chairs a roundtable on making sure businesses properly understand the value of the marketing function.

Joining her is Abi Jacks, marketing director UK, Rakuten Marketing, Chris Merrick, global marketing director, Shure Inc, Bob Barker, advisor and coach, Leading Edge Forum, and Steve Ward, marketing director, Epitomise Ltd.