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“Creativity cannot be measured in dollars or cents, it’s all in a ‘feeling'”

Brian Wong

The author and entrepreneur believes technology has had a positive impact on our capacity to be creative, however without any leaders showing us the way, what will it all be for?

Define creativity. It’s tough – and that’s despite creativity acting as a vital component behind some of the world’s most compelling, high-profile ideas and businesses.

Cannes Lions Festival and HotTopics.ht have partnered to seek a suitable definition for creativity today. Our ‘Defining Creativity With…’ series follows business leaders from some of the most successful and/or creative organizations globally asking them their thoughts on this highly-prized mindset.

Next in the series: Brian Wong, co-founder and CEO, Kiip.

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