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Marketing teams are getting more skilled; are CMOs ready to lead them?

Sarah Speake

If CMOs aren't skilled, they're not able to maximize the performance of their teams, partners and networks. So, what skills do they need to pick up?

Sarah Speake, contributing editor at HotTopics.ht chairs a roundtable with Abi Jacks, marketing director UK, Rakuten Marketing, Chris Merrick, global marketing director, Shure Inc, Bob Barker, advisor and coach, Leading Edge Forum, and Steve Ward, marketing director, Epitomise Ltd.

In this part of the discussion, the marketers ask themselves if their peers are up to the challenge of managing increasingly varied skills present within their teams.